Yesterday, the Atlanta-based esports broadcaster announced via Twitter that it would be partnering with Nintendo to showcase unique footage of the upcoming brawler Super Smash Bros. Ultimate ahead of its release.
Today, it also announced it was partnering with Activision to live stream intense Call of Duty: Black Ops 4 action the day following the game’s release.
Historically, neither Nintendo nor Activision have formed many partnerships like this. So it’s something of a big deal for ELEAGUE to collaborate with two titans of industry before or right at an IP’s release.
In many ways, it shows the cache TBS and ELEAGUE have been able to create since entering the esports scene in 2016.
From Street Fighter 5 to Overwatch, Rocket League and, of course, CS:GO, the Turner Broadcasting brand has created a unique niche for itself in the industry by diversifying its distribution. By live streaming on platforms such as Twitch and Youtube and broadcasting on linear television via TBS, ELEAGUE has quickly reached and gained the trust of a large audience.
Both Nintendo and Activision realize that.
With Super Smash Bros. Ultimate, ELEAGUE will feature unique footage taken at this year’s E3 during Nintendo’s SSBU Invitational 2018. The three-part program, called Super Smash Bros. Ultimate Invitational 2018 presented by ELEAGUE, will air on TBS in November.
ELEAGUE said it would release more information about the event, including exact air dates and times, in the coming weeks.
On the other hand, Call of Duty will be presented in a more traditional ELEAGUE setting.
Beginning on October 13 at 5 p.m. EDT, the Call of Duty: Black Ops 4 x ELEAGUE CODNATION Challenge for Vets will pit three teams of five against each other “in several Black Ops 4 multiplayer games,” including the game’s battle royale mode.
The event will follow the three-day Call of Duty Endowment event and will be broadcast from ELEAGUE’s Atlanta studios. Highlights of the mini-tournament will air on TBS on Friday, October 26, at 11 p.m. EDT/PDT.
Anyone watching the live stream will be able to contribute to the Endowment, which aids veterans in finding employment opportunities. You can contribute directly via the stream. If you are in the Atlanta area and would like to attend the event, you can get free tickets by following this link.
With these two partnerships just ahead of its third birthday, ELEAGUE is continuing to prove that esports is increasingly popular across demographics and mediums – and that it currently has a winning formula on its hands.
Stay tuned to GameSkinny for more news and info on these events as it develops.
